I designed the visual style of Zuzana and Milan Lichovský’s dental clinic.
The main graphical motif is a curved line. Its shape is based on the lines of a schematically drawn molar. I then used the curved line in the illustrations of toothbrush and toothpaste. I also created a set of original icons and designed the clinic’s website.
The visual identity is designed to feel modern and calming and the colours blue and gray help to achieve this effect.